Persuading People

Art of Persuasion

Getting people to do what you want or believe in what you want them to believe is a talent. It is called the art of persuasion. When you can sway people to your thinking by speaking to them or writing a letter you have mastered the art of persuasion.  I can’t stress to you how important mastering this skill is if you want to be successful in running your own business. No, it doesn’t matter what industry you are in. The rules still apply.

Just about anyone can learn the art of persuasion once you understand the basic rules.

Persuasion is not manipulation. When you manipulate someone typically there is some force that is used, either emotional leverage or fear of losing something or some other type of punishment factor is being used. With persuasion information is shared that benefits all parties.

Timing is Everything

The golden rule of persuasion is “timing is everything”. The person that you are trying to persuade has to be interested in your topic. Persuasion only works when the person you are trying to persuade has a stake in your topic. If you are trying to pass a law about babies and a particular toy if your audience is a group of unmarried twentysomethings that do not have children, they will not be interested and not react to your persuasion tactics but if you take the same group 5 years later when they are married and have children they will react differently.

Timing is everything.

Use the Law of Reciprocity

We as humans are hard wired to feel the need to respond in kind when someone does something for us.   By offering small gestures of kindness you can ask for large favors in return.

Keep It Positive

Start out on a positive note. In a one on one situation complimenting someone sincerely can go a long way in making them more receptive to your ideas. Starting off your conversation with a compliment can go a long way in getting what you want.

Communicate Clearly

If you want something you have to learn how to ask for it. Clear concise communication is key in winning the persuasion battle. A lot of people hedge around the question or they fluff it up which can confuse people. Just ask straight out for what you want/need.

Confidence and Anger

Anger is usually not recommended but it can work. If you display confidence tinged with a bit of anger you can usually get people to back down because they do not like to be involved in conflicts with someone that seems to know their stuff.